डिजिटल मार्केटिंग एक ऐसी मार्केटिंग रणनीति है जिसमें ऑनलाइन प्लेटफार्म और डिजिटल तकनीकों का उपयोग करके उत्पादों, सेवाओं, या ब्रांड्स का प्रचार किया जाता है। इसके माध्यम से व्यवसाय अपने लक्षित दर्शकों तक इंटरनेट के माध्यम से पहुँचते हैं। डिजिटल मार्केटिंग में कई तरीके शामिल होते हैं:
सर्च इंजन ऑप्टिमाइजेशन (SEO): यह प्रक्रिया वेबसाइट को सर्च इंजनों (जैसे गूगल) के परिणामों में बेहतर रैंक दिलाने के लिए होती है, जिससे वेबसाइट पर ज़्यादा ट्रैफ़िक आता है।
कंटेंट मार्केटिंग: इसमें आकर्षक और उपयोगी सामग्री बनाना और उसका वितरण करना शामिल होता है, ताकि विशिष्ट दर्शकों को अपने ब्रांड की तरफ आकर्षित किया जा सके।
सोशल मीडिया मार्केटिंग: इसमें सोशल मीडिया प्लेटफार्म (जैसे फेसबुक, इंस्टाग्राम, ट्विटर) का उपयोग करके ब्रांड का प्रचार और लोगों के साथ संवाद किया जाता है।
ईमेल मार्केटिंग: इसमें व्यवसाय ग्राहकों को ईमेल के माध्यम से जानकारी, ऑफ़र, और अपडेट भेजते हैं।
पे-पर-क्लिक (PPC) विज्ञापन: इसमें व्यवसाय ऑनलाइन विज्ञापनों के लिए उस समय भुगतान करते हैं जब कोई उपयोगकर्ता उनके विज्ञापन पर क्लिक करता है।
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India’s economy has demonstrated remarkable resilience and growth in the fiscal year 2023-24, with the latest data from the Ministry of Statistics and Program Implementation (MoSPI) highlighting an impressive 8.2% increase in real GDP. This significant growth, up from 7.0% in the previous fiscal year, underscores the robust recovery of the Indian economy despite global uncertainties.
Key Highlights:
Real GDP Growth: The real GDP of India for FY 2023-24 is estimated to be ₹173.82 lakh crore, marking an 8.2% growth over the previous year. This is a clear indicator of the country’s economic recovery and strength.
Sectoral Performance: The manufacturing sector has been a major contributor to this growth, showing a 9.9% increase, a significant recovery from the -2.2% contraction seen in the previous fiscal year. The mining and quarrying sector also performed well, with a growth rate of 7.1%.
Quarterly Performance: The fourth quarter (January-March 2024) saw a 7.8% growth in real GDP, driven by strong performances in private consumption, exports, and manufacturing.
Nominal GDP Growth: Nominal GDP, which is not adjusted for inflation, grew by 9.6% in FY 2023-24, reaching ₹295.36 lakh crore, compared to ₹269.50 lakh crore in FY 2022-23.
Factors Driving Growth:
Several factors contributed to this robust performance:
Manufacturing Revival: The manufacturing sector, which had been struggling in the previous years, made a significant comeback, contributing heavily to overall economic growth.
Improved Exports: Indian exports, particularly in high-value manufactured goods like pharmaceuticals, chemicals, and electronics, saw substantial growth.
Strong Private Consumption: Despite inflationary pressures, private consumption remained strong, particularly during the festive season and major events like the Cricket World Cup.
Future Outlook:
Looking forward, India’s economic growth is expected to continue, with estimates for FY 2024-25 suggesting a growth rate between 7.0% and 7.2%. This optimism is supported by continued policy reforms, a stable global economic environment, and increasing domestic demand.
India’s economic performance in FY 2023-24 has not only reinforced its position as one of the fastest-growing major economies but also set the stage for sustained growth in the coming years. The government’s focus on key sectors, along with favorable global conditions, is likely to keep the momentum going.
For businesses and investors, these trends offer significant opportunities, particularly in sectors like manufacturing, exports, and consumer goods. As India continues to integrate more deeply into the global economy, these growth trends could lead to substantial long-term benefits.
References:
Ministry of Statistics and Program Implementation (MoSPI) – GDP Report
Press Information Bureau – Press Release
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